Description

Espresso Solutions is the official UK distributor of Specialty Coffee Association prints, offering a collection of industry-recognised designs.

The SCA Systems Map arose from the systems change thinking and methodologies that guided the work of the SCA's Price Crisis Response Initiative. A systems approach shifts the focus from the individual parts of a system to how the parts are organised, recognising that the interactions of the parts are not static, but dynamic and fluid. This approach also acknowledges that change is non-linear and happens at multiple levels over multiple time scales.

This map outlines the relationships between key actors and actions in the speciality coffee industry, thereby illustrating the complexity of this global value-generating ecosystem. It recognises previously invisible actors and tells multiple stories.

The central column of the map depicts the most recognisable activities of a speciality coffee value chain. Each activity corresponds to a primary actor, the names of which often mirror the verb farming is done by farmers, roasting by roasters.

The outer ring of the map depicts additional actors who facilitate coffee's journey and the stages of its transformation.

200gsm Matte Print - Unframed.

18 x 24 inches.