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This privacy policy sets out how Espresso Solutions Limited uses and protects your personal data. This privacy policy is provided in a layered format so you can click through to the specific areas set out below. Alternatively, you can download a copy of the policy here: https://espresso-solutions.co.uk/content/privacy-policy-nov-2026.pdf.
Privacy policy
Espresso Solutions Limited is a UK-based B2B and B2C supplier and technical support hub for the specialty coffee industry. We primarily serve coffee roasters, cafes, and independent baristas by distributing professional-grade coffee machines, replacement parts, barista tools, and water treatment systems. This privacy policy gives you information about how we collect and use your personal data through your use of this website, including any data you may provide when you register with us, purchase a product or service, request technical support, apply for a trade account, or book training or equipment demonstrations.
This website is not intended for children, and we do not knowingly collect data relating to children.
Controller
Espresso Solutions Limited is the controller and responsible for your personal data (collectively referred to as "Espresso Solutions", "we", "us" or "our" in this privacy policy). Our company registration number is 7934595, our VAT number is 130 5026 67 and our registered off address is 3A Gatwick Gate Industrial Estate, Charlwood Road, Lowfield Heath, West Sussex, RH11 0TG.
We have appointed a Data Privacy Manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 9), please contact the Data Privacy Manager using the information set out in the contact details section (paragraph 10).
Personal data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
We use different methods to collect data from and about you including through:
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Purpose/Use
Type of data
To register you as a new customer or trade account holder
(a) Identity
(b) Contact
Performance of a contract with you (we need your details to set up and manage your account)
To process and deliver your order for coffee machines, spare parts, barista tools, water treatment systems or other products, including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you (we need your details to fulfil your order and arrange delivery)
(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you, which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Dealing with your requests, complaints, queries and technical support enquiries
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
To enable you to participate in a prize draw, competition or complete a survey
(d) Usage
(b) Necessary for our legitimate interests (to study how customers use our coffee machines and other products, to develop our range and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To deliver relevant website content and online advertisements to you (such as information about coffee machines, barista tools and special offers) and measure the effectiveness of our advertising
(f) Technical
Necessary for our legitimate interests (to study how customers use our products, to develop our range, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, product range, customer relationships and experiences, and to measure the effectiveness of our communications and marketing
(a) Technical
(b) Usage
Necessary for our legitimate interests (to understand what types of customers buy our coffee machines and equipment, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To send you relevant marketing communications and make personalised suggestions and recommendations about coffee machines, spare parts, barista tools, water treatment systems, training opportunities and other products or services that may be of interest to you
(e) Profile
(f) Marketing and Communications
Necessary for our legitimate interests (to carry out direct marketing, develop our product range and grow our business) or Consent, having obtained your prior consent to receiving direct marketing communications
To carry out market research through your voluntary participation in surveys (for example, to understand your experience with our coffee machines or technical support services)
Necessary for our legitimate interests (to study how customers use our coffee machines and other products, and to help us improve and develop our product range and services)
To provide technical support and after-sales service, including assisting with coffee machine maintenance, repairs and troubleshooting
(c) Transaction
(d) Technical
(a) Performance of a contract with you (we need your details to provide the support you have requested)
(b) Necessary for our legitimate interests (to maintain customer relationships and improve our products and services)
To process and manage warranty registrations and claims for coffee machines and other equipment
(d) Profile
Performance of a contract with you (we need your details to administer your warranty and process any claims)
To arrange and deliver training sessions, equipment demonstrations or installation services
Performance of a contract with you (we need your details to book and deliver the service you have requested)
To set up and manage trade accounts, including conducting credit checks and setting credit limits
(b) Necessary for our legitimate interests (to assess creditworthiness and manage credit risk)
Direct marketing
You will receive marketing communications from us if you have requested information from us or purchased coffee machines, spare parts, barista tools, water treatment systems or other products from us, and you have not opted out of receiving marketing. Our marketing communications may include information about new products, special offers, training opportunities, industry news and other content that may be of interest to you.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view of which coffee machines, equipment, spare parts, training services and other products or offers may be of interest to you, so that we can send you relevant marketing communications.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us.
If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes, for example relating to order confirmations, delivery updates, warranty information, technical support responses, training booking confirmations, updates to our Terms and Conditions, or to check that your contact details are correct.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see our cookie policy here: https://espresso-solutions.co.uk/cookies-policy/
We may share your personal data where necessary with the parties set out below for the purposes set out in the table above.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Some of our third-party service providers are based outside the UK. For example, Google (who provides our analytics services) is based in the United States, and PayPal (who processes payments) may transfer data internationally. Whenever we transfer your personal data out of the UK to countries which have laws that do not provide the same level of data protection as UK law, we ensure that a similar degree of protection is afforded to it by implementing the following safeguards.
Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:
To obtain a copy of these contractual safeguards, please contact us using the details in paragraph 10.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see paragraph 9 below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
You have a number of rights under data protection laws in relation to your personal data.
You have the right to:
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact our Data Privacy Manager in the following ways:
You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint. You can find our complaints form here; https://espresso-solutions.co.uk/complaints/.
We keep our privacy policy under regular review. This version was last updated on 03rd November 2026. Historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
This website may include links to third-party websites, plug-ins and applications, such as coffee machine manufacturer websites, courier tracking portals, payment provider websites and social media platforms. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
ESPRESSO SOLUTIONS LIMITED
NOVEMBER 2026